Omar Salam is the Founder and Creative Director of SUKEINA, a fashion house known to be the “best kept secret” in the fashion world. Born in Dakar, Senegal, Omar Salam’s childhood was spent traveling and living in various countries in Europe. His worldview has shaped his passion and approach to fashion in a way that is progressive, innovative, and powerful — while still elegant.

Omar studied screenwriting with the hopes of one day getting into film. Thinking words were the best way to communicate with the world, he later realized that he could tell more intricate and vibrant stories through fashion. “Clothing is a language within itself,” he says. He went on to graduate from Parsons School of Design with a degree in Fashion.

In 2001, Omar started working for world-renowned French fashion designer Madame Sonia Rykiel in Paris and finally became Visual Director for the New York City branch. Omar spent seven years with Madame Rykiel and fostered a meaningful relationship with the designer. In 2010, he was offered a job at Christian Lacroix, subsequently spending two years with the house.

In 2012, Omar decided to tempt fate, spread his wings and establish his own fashion house named SUKEINA, the namesake of his late mother meaning “bright light”. In Omar’s words, “Light is what reconciles us with the value of all and without it, all goes missing.”