Yasmina F. Edwards

There is nothing conventional about Yasmina F. Edwards. Her experience defines her as a cross-cultural translator. Just after graduating from Business School in Valence, France, she moved alone to New York, and went on to build a business in creative strategy, talent management and production – EGMNY - following fifteen years in the corporate world.


Yasmina is a black woman who paved her own way to marry the arts and the corporate world together. She built her company with no connections to the entertainment industry. Then and now, her interests have been the driving force behind each project that she takes on and the talented doers that she represents. She always wanted to pursue her passion for Africa – and this has been a central focus of her narrative and work.


In recent years, she has been working with a roster of international clients among whom are musicians, film directors, actors and tech companies. Her role is in building strategic partnerships and providing clients with support for their own business development within a stimulating environment that helps to develop their brands.


Fluent in English, French, Spanish and Yoruba, Edwards is acutely aware of the unique value which intercultural communication brings to the table, often noting: “the world has become a global platform and it is critical to be able to identify subtleties among markets.”


Yasmina currently resides between New York, Los Angeles, Paris and Lagos, while developing a variety of original multimedia projects.

Yasmina F. Edwards, founder of EGM NY - Photo by e.sydneypaul 

What people say about us

Euzhan Palcy 

Multi-award-winning filmmaker

Yasmina is one of the hardest working people I've ever had the pleasure to work with. She never takes “no“ for an answer.

She is loyal, has a brilliant sensitivity and a keen, inquisitive spirit and mind.

Rokhaya Diallo,

Journalist & Filmmaker 

A New York le destin a place  sur mon chemin une femme Yasmina Edwards qui est devenue ma manager. Impregnee de la culture de son pays, elle m’a permis de prendre conscience de mes atouts sans cette fausse modestie valorisee a tord en France.

Book excerpt: "Ne Reste Pas A Ta Place"

Claude Grunitzky,

Founder TRUE Africa 

Yasmina F. Edwards is  a true leader in connecting people with ideas and movements . Her strength is authenticity in creating culture currency.

Bozoma Saint Jones 

CMO, Endeavor

Thank you for your steadfastness!!!

Sandrine DeLaage,

Creative Director

I have worked with Yasmina for many years...

I appreciated her faculties to orchestrate a variety of functions within full leadership, her skills to address the top management's requirements with complete understanding of the outcomes, as well as her deep sense of human relationships and values.

Laura Kiernan,

CEO & Founder, High Touch Investor Relations

I’ve worked with Yasmina since 2011 when we both worked for Harry Winston Diamond Corporation. For the past year, she’s worked with me as a consultant to High Touch Investor Relations. Yasmina is exceptional when working with clients and investors. She has brought in new business through her strong business network and has helped our company grow.

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